03 SepBigger is not always better in the health club business

Video Tip: In this video tip health club marketing consultant, Matt York, talks about how bigger is not always better in the health club business.

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28 JunGym Consultant gives a small tip that will not only help sell more gym memberships but provide better customer service by just empowering your employees

Summer is here and many of you will get to experience great customer service if you do the good old summer family vacation! You will also see the bad side of customer service but let’s just focus on the positive side of customer service this post. What are you waiting for? Go pack up the [...]

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17 JunVideo Tip: Gym Consultant gives a small tip that will not only help sell more gym memberships but provide better customer service by just empowering your employees

In this video tip health club marketing consultant, Matt York, talks about how to sell more gym memberships and provide better customer service by empowering your employees.

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31 MarVideo Tip: Proper Mindset to be a leader for your gym and staff

In this video tip health club marketing consultant, Matt York, talks about the need for your entire team to set the tone of your club.

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30 MarTip from a health club/gym marketing consultant to help sell more gym memberships fast.

I just want to give all of you gym owners and health club managers a quick little tip that will help make your health club or gym more profitable. This little thing I am going to teach you will also make your club a much nicer place for your members to exercise. I truly believe [...]

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01 MarSelling health, fitness and gym memberships is a mindset not just gym promotions or creative fitness marketing

I hope everyone is ready for spring! I know the weather is turning warmer in many parts of the country and some of you want to be outside so I will keep this very brief for you. I often hear from gym owners and gym staff that they do not want to be salesmen or [...]

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28 JanThe Problem with 24-Hour Fitness Clubs

I hope everyone had a great holiday season and enjoyed the extra time off with their family and friends. It is now time to focus on business and get the New Year off to a good start and propel your health club or gym to the next level of success. We are knee deep in [...]

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27 NovSell something to someone every single day in your health club or gym!

As I traveled around this great country this year I found that I needed to keep stressing the point below to struggling gym owners over and over again! So in the tradition of holiday re-gifting I have repackaged a very old but good post to give to you. Enjoy this early Christmas gift! This phrase [...]

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31 AugVideo Tip: Sell more personal training by not making it so personal

Health club and fitness marketing guru Matt York talks about selling more personal training by making it more personal for the client and less personal for you.

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31 AugSelling more personal training by not making it so personal will ease the pressure on selling more new gym memberships!

I will make this short and to the point. Over the many years as I have traveled the country helping gyms and observing the inner workings of the clubs and staff and I can truly say that personal training is a profit center that is most often hurt by the approach of the people who [...]

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