17 JunVideo Tip: Gym Consultant gives a small tip that will not only help sell more gym memberships but provide better customer service by just empowering your employees

In this video tip health club marketing consultant, Matt York, talks about how to sell more gym memberships and provide better customer service by empowering your employees.

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31 MarVideo Tip: Proper Mindset to be a leader for your gym and staff

In this video tip health club marketing consultant, Matt York, talks about the need for your entire team to set the tone of your club.

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30 JanVideo Tip: Is a 24-Hour Club Hurting Your Gym Membership Sales?

In this video tip, health club marketing consultant, Matt York talks about the downside of the 24-hour fitness club trend.

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21 DecSelling health club membership plans: Contracts? Or no contracts?

In this video, health club marketing consultant, Matt York, talks about the pros and cons of asking your customers to sign long-term contracts.

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01 OctVideo Tip: The Shark Mindset

Fitness marketing consultant, Matt York talks about changing your mindset is critical to success in running your gym.

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31 AugVideo Tip: Sell more personal training by not making it so personal

Health club and fitness marketing guru Matt York talks about selling more personal training by making it more personal for the client and less personal for you.

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24 JulVideo Tip: Member Retention Costs Less Than Selling More Gym Memberships

Fitness marketing consultant, Matt York of IHCC, Inc. talks about how retaining current members requires less marketing expense than getting new members.

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12 JunVideo Tip: Never stop marketing your gym!

Health club marketing consultant, Matt York talks about the importance of always keeping your business in the public eye through consistent marketing and advertising of some kind.

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23 MayVideo Tip of Week: Selling more health club memberships with proper use of the phone

Health club marketing consultant, Matt York talks about how proper use of the phone can result in selling more health club memberships.

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20 AprVideo Tip of the Week: Be There and Be Square

Fitness marketing consultant, Matt York talks about the importance of being present and engaged with your fitness club and to avoid the “If I build it they will come” attitude that keeps many gyms from being profitable. 

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