28 JanThe Problem with 24-Hour Fitness Clubs

I hope everyone had a great holiday season and enjoyed the extra time off with their family and friends. It is now time to focus on business and get the New Year off to a good start and propel your health club or gym to the next level of success. We are knee deep in [...]

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21 DecSelling health club membership plans: Contracts? Or no contracts?

In this video, health club marketing consultant, Matt York, talks about the pros and cons of asking your customers to sign long-term contracts.

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27 NovSell something to someone every single day in your health club or gym!

As I traveled around this great country this year I found that I needed to keep stressing the point below to struggling gym owners over and over again! So in the tradition of holiday re-gifting I have repackaged a very old but good post to give to you. Enjoy this early Christmas gift! This phrase [...]

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28 SepFitness Marketing – The Shark Mindset

As I travel around the country I am often floored by the laid back approach to running their business that I see in many gym and health club owners. This approach shows from top to bottom in the daily operations and functions of the business. It shows in the lack of training of staff on [...]

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31 AugSelling more personal training by not making it so personal will ease the pressure on selling more new gym memberships!

I will make this short and to the point. Over the many years as I have traveled the country helping gyms and observing the inner workings of the clubs and staff and I can truly say that personal training is a profit center that is most often hurt by the approach of the people who [...]

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30 JulSimple tips to help retain your gym/health club members which will ease the pressure of always needing to sell more and more memberships.

It takes much more money to get a new gym member than it does to keep one. It also takes much more effort to get a new health club member than to keep one. As a gym owner or manager there are some very simple things we can do to retain our current members.

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24 MayThere is more to a health club than selling gym memberships, selling personal training and running gym promotions

The forgotten key to your gyms success is …the billing and collecting of your receivables. In the health club business we can sell all the new gym memberships and personal training we want but if we never see the funds enter our bank account then we have wasted time and effort as well as based [...]

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19 AprTip of the week is to just smile!

A smile can do many things. A smile can make a friend. A smile can break the ice. A smile can close the deal. A smile can create comfort. A smile can change someone’s day. A smile can lighten the mood. A smile can start a conversation. A smile can end a conversation. A smile [...]

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26 MarDust off the telephone to increase new membership sales and customer service at your gym or health club

Yes we can say we are high tech and we have all the newest gadgets for communicating but are we really more in touch with our members and potential new clients? I would have to say no! Yes we can send auto emails to the masses and confirm appointments with text messages. These new high [...]

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17 FebFitness marketing tip: Don’t lower your prices!

I hope everyone enjoyed their Valentine’s Day and shared some love! Sorry it has been a few extra days since my last post! Between doing some traveling and all the gym owners contacting me stressed that the New Year’s rush was not what they had expected my free time has been limited. I have another [...]

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