Fitness Marketing Articles
A quick tip to increase your clubs bottom line…
A quick tip to increase your clubs bottom line… One of the best bits of advice I can give to any gym owner is to simply over-deliver to your members/clients. As a business owner and a human you should always give someone exactly what you say you will or promise. In the fitness industry I…
Read MoreDO YOU WANT TO INCREASE YOUR SALES INCOME AT YOUR GYM/HEALTH CLUB WHILE HELPING MORE PEOPLE AT THE SAME TIME? IF YOU ANSWERED YES TO THIS QUESTION THEN READ ON…
NEVER UNDERESTIMATE THE VALUE OF YOUR CLUB, ITS SERVICES AND YOUR KNOWLEDGE AS A FITNESS PROFESSIONAL. YOUR CONFIDENCE LEVEL IN YOUR CLUB, ITS SERVICES AND YOUR KNOWLEDGE AS A FITNESS PROFESSIONAL IS DIRECTLY RELATED TO THE PERCEIVED VALUE YOUR POTENTIAL CLIENT SEES IN ALL THREE. YOU DOING THE NECESSARY WORK BUILDS THE CONFIDENCE WITHIN YOU…
Read MoreThe importance of having the shark mindset in gym membership sales
Health club consultant and owner of IHCC Matt York talks again about the importance of having the mindset of a shark to help with gym membership sales, customer service and making any fitness business successful. As I travel around the country and handle phone calls looking for help I am often floored by the laid-back…
Read MoreGym Consultant gives a small tip that will not only help sell more gym memberships but provide better customer service by just empowering your employees
Summer is here and many of you will get to experience great customer service if you do the good old summer family vacation! You will also see the bad side of customer service but let’s just focus on the positive side of customer service this post. What are you waiting for? Go pack up the…
Read MoreGym consultant gives a quick tip on fitness marketing and its effect on new gym membership sales
I know the prom season and the start of summer are coming fast. That being said I know I only have a few seconds to hammer my point home to you before you switch over to surfing the web for a new summer getaway location. If I could stress one thing about marketing your health…
Read MoreVideo Tip: Proper Mindset to be a leader for your gym and staff
In this video tip health club marketing consultant, Matt York, talks about the need for your entire team to set the tone of your club.
Read MoreTip from a health club/gym marketing consultant to help sell more gym memberships fast.
I just want to give all of you gym owners and health club managers a quick little tip that will help make your health club or gym more profitable. This little thing I am going to teach you will also make your club a much nicer place for your members to exercise. I truly believe…
Read MoreSelling health, fitness and gym memberships is a mindset not just gym promotions or creative fitness marketing
I hope everyone is ready for spring! I know the weather is turning warmer in many parts of the country and some of you want to be outside so I will keep this very brief for you. I often hear from gym owners and gym staff that they do not want to be salesmen or…
Read MoreThe Problem with 24-Hour Fitness Clubs
I hope everyone had a great holiday season and enjoyed the extra time off with their family and friends. It is now time to focus on business and get the New Year off to a good start and propel your health club or gym to the next level of success. We are knee deep in…
Read MoreSelling health club membership plans: Contracts? Or no contracts?
In this video, health club marketing consultant, Matt York, talks about the pros and cons of asking your customers to sign long-term contracts.
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