31 AugSelling more personal training by not making it so personal will ease the pressure on selling more new gym memberships!

I will make this short and to the point. Over the many years as I have traveled the country helping gyms and observing the inner workings of the clubs and staff and I can truly say that personal training is a profit center that is most often hurt by the approach of the people who [...]

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30 JulSimple tips to help retain your gym/health club members which will ease the pressure of always needing to sell more and more memberships.

It takes much more money to get a new gym member than it does to keep one. It also takes much more effort to get a new health club member than to keep one. As a gym owner or manager there are some very simple things we can do to retain our current members.

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24 JulVideo Tip: Member Retention Costs Less Than Selling More Gym Memberships

Fitness marketing consultant, Matt York of IHCC, Inc. talks about how retaining current members requires less marketing expense than getting new members.

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15 JunEffective leadership = better staff and more members for your gym.

Being a boss and a leader is more than just directing people and barking orders. To be an effective leader and one that your gym or health club staff can look up to and follow requires that you be consistent and keep your word. Your staff may not always agree with what you ask them [...]

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12 JunVideo Tip: Never stop marketing your gym!

Health club marketing consultant, Matt York talks about the importance of always keeping your business in the public eye through consistent marketing and advertising of some kind.

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24 MayThere is more to a health club than selling gym memberships, selling personal training and running gym promotions

The forgotten key to your gyms success is …the billing and collecting of your receivables. In the health club business we can sell all the new gym memberships and personal training we want but if we never see the funds enter our bank account then we have wasted time and effort as well as based [...]

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23 MayVideo Tip of Week: Selling more health club memberships with proper use of the phone

Health club marketing consultant, Matt York talks about how proper use of the phone can result in selling more health club memberships.

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20 AprVideo Tip of the Week: Be There and Be Square

Fitness marketing consultant, Matt York talks about the importance of being present and engaged with your fitness club and to avoid the “If I build it they will come” attitude that keeps many gyms from being profitable. 

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19 AprTip of the week is to just smile!

A smile can do many things. A smile can make a friend. A smile can break the ice. A smile can close the deal. A smile can create comfort. A smile can change someone’s day. A smile can lighten the mood. A smile can start a conversation. A smile can end a conversation. A smile [...]

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30 MarVideo Tip of the Week: Pick up the phone!

Health club marketing consultant Matt York talks about how to use the telephone to reach out to prospective members and existing members.

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