23 MayA quick tip to increase your clubs bottom line…

A quick tip to increase your clubs bottom line… One of the best bits of advice I can give to any gym owner is to simply over-deliver to your members/clients. As a business owner and a human you should always give someone exactly what you say you will or promise. In the fitness industry I [...]

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25 AugIHCC has some exciting changes happeningTAKE A PEEK BELOW

WOW IT IS BRIGHT OUT HERE! It’s been a while since we have seen the sun. We have been locked away in our laboratory working on some exciting things to help us help you. Keep checking back as we will be adding more tools to our website and making some BIG changes to our YouTube [...]

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18 JunThere still is “The American Dream” if you are REALLY willing to work! Well… are you?

Quick video to pump you up or wake you up! ……..WORK> DRIVE> ENJOY> SHARE> GROW> THRIVE> LIVE>   >>>>>CLICK READ MORE TO ACTIVATE VIDEO LINK https://m.youtube.com/watch?v=Cup7VzvfdeU&feature=youtu.be

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03 AprDO YOU WANT TO INCREASE YOUR SALES INCOME AT YOUR GYM/HEALTH CLUB WHILE HELPING MORE PEOPLE AT THE SAME TIME? IF YOU ANSWERED YES TO THIS QUESTION THEN READ ON…

NEVER UNDERESTIMATE THE VALUE OF YOUR CLUB, ITS SERVICES AND YOUR KNOWLEDGE AS A FITNESS PROFESSIONAL. YOUR CONFIDENCE LEVEL IN YOUR CLUB, ITS SERVICES AND YOUR KNOWLEDGE AS A FITNESS PROFESSIONAL IS DIRECTLY RELATED TO THE PERCEIVED VALUE YOUR POTENTIAL CLIENT SEES IN ALL THREE. YOU DOING THE NECESSARY WORK BUILDS THE CONFIDENCE WITHIN YOU [...]

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19 DecMerry Christmas from IHCC !

Happy holidays ! Enjoy the time with family and friends.

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01 MarSelling health, fitness and gym memberships is a mindset not just gym promotions or creative fitness marketing

I hope everyone is ready for spring! I know the weather is turning warmer in many parts of the country and some of you want to be outside so I will keep this very brief for you. I often hear from gym owners and gym staff that they do not want to be salesmen or [...]

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27 NovSell something to someone every single day in your health club or gym!

As I traveled around this great country this year I found that I needed to keep stressing the point below to struggling gym owners over and over again! So in the tradition of holiday re-gifting I have repackaged a very old but good post to give to you. Enjoy this early Christmas gift! This phrase [...]

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01 OctVideo Tip: The Shark Mindset

Fitness marketing consultant, Matt York talks about changing your mindset is critical to success in running your gym.

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28 SepFitness Marketing – The Shark Mindset

As I travel around the country I am often floored by the laid back approach to running their business that I see in many gym and health club owners. This approach shows from top to bottom in the daily operations and functions of the business. It shows in the lack of training of staff on [...]

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31 AugVideo Tip: Sell more personal training by not making it so personal

Health club and fitness marketing guru Matt York talks about selling more personal training by making it more personal for the client and less personal for you.

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